Project Overview

summer - Fall 2019

As the solo in-house designer for a small title insurance company, my primary focus was on printed marketing materials and social media. However, my growing interest in digital design led me to propose a website refresh to the company.

I proposed to create the new website using WordPress, granting stakeholders the freedom to effortlessly update marketing content—a capability lacking in the previous site.

I fixed the following downfalls to the old website:

• lack of responsiveness for mobile devices

• failure to meet accessibility and contrast requirements

• outdated design

• lack of ease in editing for stakeholders to update content

Cleaner new design

The redesigned website increased white space, incorporated inviting images, and ensured adaptability across various screen sizes.

“Get a quote” was the user’s top task

By creating the new website via Wordpress, we could link it to our CRM tool and monitor leads visiting the website.

From a UX perspective, I noticed most users were visiting the site to “Get a Quote” and recommended we increase the size of the button, or place this front and center (possibly over the main hero image so it was easily clickable).